The Urgent Mystery of Testosterone

Welcome to The ZenPreneur, the newsletter that gets you calmer than drinking Ginseng tea on a Friday.

There’s a certain substance out there that affects your bone density, fat distribution, your energy, and even your mental state to a large degree.

You’ve probably heard of it before.

No, it’s not Adderall. Though, that’s in the running too.

We’re talking about, drumroll please…..testosterone.

It's a hormone that's been declining in men for a while now. Studies show that for the last three decades, testosterone levels have been continuously decreasing in men. As a result, we’ve seen clickbaity article titles from Forbes such as “You’re not the man you’re father was”. Chill…

At the risk of sounding bro-sciency, lets list some of the doctor-backed benefits of increasing testosterone levels in your body:

• Greater energy levels, because testosterone helps in the production of red blood cells

• Improved sex drive (shocker)

• Improved fat loss, as testosterone aids in both reducing waist circumference & lowering BMI

• Greatly Improved cognition- higher testosterone means improves memory, lessens risk of dementia, lowers crankiness, and lowers depression. Overall, this is fantastic for improving mood

• Lower risk of heart disease

So, before you start rushing to the clinic to get injected….there are very natural, science-backed ways to help skyrocket your testosterone levels:

• Lift weights multiple times a week

• Get at least 7 hours of sleep-> sleep lowers cortisol levels

• Get sunlight in the morning

• Incorporate leafy greens, eggs, fishoil supplements, and onions into your diet

• Take icebaths and cold showers-> cooling causes greater blood flow in the ideal areas.

Cold plunge, anyone?

For the entrepreneurs reading this (of which there are many), testosterone therapy is a multibillion-dollar, and growing industry. If you want to build something in this space, the headwinds are in your favor.

Certainly, there are a few startups in the space taking advantage of the decline in men’s testosterone levels. Who could blame them, though?

One such startup is Vault. Vault is a men’s health startup that has raised $30 million dollars from Tiger Global. So, it's worth quite a bit. They specialize in bringing specialized medicine into men’s homes and destigmatize men’s health as a whole. Great goal.

And, there’s another trying to win in this exact space- it’s called Base Healthcare. Since we love talking numbers here- everything from BMI to cash in the bank- they have raised a $3.4 million seed round.

Specifically, they use AI to improve sleep, diet, and sex drive.

How exactly, you may ask? Well, they provide tailored recommendation plans, as well as sell at-home lab tests to help users monitor and improve their general well-being. To make money, they charge around $60 a month to keep the lights on. Smart move.

Anyways lads, take these tips to optimize your health and performance. Heck, even launch that health tech startup you’ve been thinking about.