Drinking Water Sucks- that’s why Liquid Death is Valued at $700 Million

Welcome to The ZenPreneur, the 3-minute daily newsletter that mixes entrepreneurial insights and health better than the cocktail mixer at your local college bar.

You’re in the flow state, work seems to be getting done like swiss butter. Time’s flying by….we all know the feeling. 

Then- an almost unquenchable, vicious thirst overcomes your body. The kind of thirst where you feel like you’re crawling through the Sahara desert.

Drinking water. We know we should do it- but, sometimes, it feels like it's not worth the extra effort. 

But, here are some of the consequences of NOT drinking water, to help you escape the thirst matrix:

• Headaches

• Sluggish bowel function

• Fatigue

• ….(need I go on?)

Let's now take a positive view of the situation, and see the benefits of drinking enough water:

• Blood pressure regulation

• Skin clarity and health

• Weight control

• Digestive efficiency

• Improvement in joint health

• Etc etc

But how much water should you drink in a day? The US National academy of Sciences determined that the adequate fluid intake is 3.7 liters of fluids a day for men, and 2.7 liters a day for women- I recommend going higher- it's the American Medical standard, after all. They recommend 0.8 grams of protein per KG of body mass- gym bros are shaking their heads in absolute disgust.

I'm going to be completely honest- I’ve been skipping out on drinking enough normal water recently and noticed pangs of thirst at the most random times. 

Been looking into liquid death, a gargantuan $700 million dollar company that sells– you guessed it — water. But the brand they’ve built around it is quite remarkable.

Mike Cessario, the founder of liquid death, saw that energy drink companies sponsored rock bands. However, he, — as the top startup incubator in the world recommends— talked to potential users, and rock bands, and observed that they preferred drinking water.

But regular water, though it's good for you, is totally lame, and boring.

So, Cessario utilized his background in playing in metal bands and used that to sell liquid death in these concert events. The undertone of the brand was humor- punk fans got it– water rapped in alcohol/energy drink style packaging with the slogan “Murder your Thirst”. Rad.

Turns out, having a key survival need, mixed with a very niche and invested fanbase like underground music fans, is a recipe that spread’s like liquid- get it?

Anyway, keep drinking that water lads. We’ve got to be quenched up as we get our work done.